FloorPop FloorPop (Flr-pop) n. 1. The homebuyer who visits a homebuilder's community and writes a contract for a new home sale the same day. 2. The sound made by a salesperson clicking their heels high in the air and returning to the floor after a prospect signs a contract for a new home the day they first meet.

Internet Marketing Best Practices for Homebuilders

Floorpop is an online marketing best practices newsletter published by Blair Kuhnen. Kuhnen runs search marketing at Builder Homesite's leading new home listing website, (http://www.newhomesource.com). A former product marketing executive at leading "branded" ecommerce businesses, Kuhnen led business to consumer marketing for a top 5 U.S. home builder, and was a consultant to several national production homebuilders prior to working at BHI. FloorPop provides market proven ideas in a practical, action oriented format.

Whether you are just planning your Internet marketing strategy, are considering a new website design, or searching for Internet marketing tactics, you will find information you can use. These articles represent the results of years of researching best practices and strategies that were developed in the real world. Follow these Internet marketing best practices for homebuilders and watch your marketing results improve.

If you want me to help YOU improve your website and Internet lead conversion rate, give me a call at 817-658-7698. I'd love to talk with you!

When not working on Internet marketing, you will find me running somewhere. I just put up a page for the Running Family, a marathon training group in Northwest Austin that is a free running group in Austin.

Blair Kuhnen

Articles on Marketing Best Practices for Homebuilders

How to Get More Leads, How to Convert More Leads (FloorPop - July 2007)

A Builder's Summer Reading List (FloorPop - May 2007)

Homebuilder Online Lead Conversion Rates (FloorPop - April 2007)

SEO Secrets for Homebuilders (FloorPop - March 2007)

Video Online for Real Estate Going Mainstream (FloorPop - February 2007)

Getting Bang Out of Your Marketing Bucks (FloorPop - January 2007)

How to Grow Your Volume by 10% without Competing on Price (FloorPop - December 2006)

Selling lifestyle - When the structure is secondary (FloorPop - November 2006)

Self Prospecting, What You Can Do to Drive Traffic (FloorPop - October 2006)

Shopping for Results: Video Mystery Shopping (FloorPop - September 2006)

Turn Around: Advice from America's Best Sales Trainers (FloorPop - August 2006)

Your #1 Competitor is on the Ropes (FloorPop - July 2006)

Getting Sales & Marketing On Board (FloorPop - June 2006)

Video on the Web: Generating Results (FloorPop - May 2006)

6 Homebuilder Marketing Myths (FloorPop - April 2006)

The Short Cut to Sniping Sales (FloorPop - March 2006))

Find Your Mojo: The Power of a Compelling Offer (FloorPop - February 2006))

5 Online Form Conversion Keys (FloorPop - January 2006)

Homebuilders and Blogs (FloorPop - December 2005)

Builders Getting Back to Work (FloorPop - November 2005)

4 Ways to Use the Internet to Juice Your Realtor Marketing (FloorPop - October 2005)

Kicking E-mail Marketing into High Gear (FloorPop - September 2005)

Maximize Grand Opening Sales Momentum (FloorPop - August 2005)

4 Usability Secrets to Improve Your Website Performance (FloorPop - July 2005)

Developing a Pre-Grand Opening Process (FloorPop - June 2005)

Considering Video or Virtual Reality? (FloorPop - May 2005)

A New Twist in Mapping for Homebuilders (FloorPop - April 2005)

Upgrade Your Online Selling (FloorPop - March 2005)

Make Your Redesign Payoff (FloorPop - February 2005)

Making Your Web Site Part of Your Marketing System (FloorPop - January 2005)

Builder Internet Marketing Getting Savvy (FloorPop - December 2004)

Getting Personal Can Improve Traffic 200% or More (FloorPop - November 2004)

Announcement: Lux Soutions Partners Join Realty InfoLinks (FloorPop - October 2004)

Four Keys to Developing Effective Marketing Systems (FloorPop - September 2004)

Guidelines for Using the Internet to Improve Pre-Sales (FloorPop - August 2004)

Making Your "Coming Soon" Interest Lists Work (FloorPop - July 2004)

Building Your "Coming Soon" Interest Lists (FloorPop - June 2004)

Leveraging Video in Marketing "Coming Soon" Communities (FloorPop - May 2004)

Leveraging Virual Reality in Marketing "Coming Soon" Communities (FloorPop - April 2004)

Changing the Marketing of "Coming Soon" Communities (FloorPop - March 2004)

Think About All Your Website Users (FloorPop - February 2004)

Working With Online Builder Portals (FloorPop - January 2004)

Usability Testing Homebuilder Websites (FloorPop - December 2003)

Benchmarking and Sharing Best Practices (FloorPop - November 2003)

Online Surveys to Improve Business Results (FloorPop - October 2003)

Managing "Coming Soon" Interest Lists Online (FloorPop - September 2003)

9 Ways to Drive Internet Leads and Sales Without Even Trying Hard (FloorPop - August 2003)

The Online Sales Counselor - Is there a key to converting Internet leads into sales? (FloorPop - July 2003)

The User-Centered Web Site (pdf 127k) - Seven steps to a site that sells homes. (TecHomeBuilder July/August 2003)

Drive Leads with Permission Marketing - 8 ways to drive more leads from your current website visitor traffic (FloorPop - June 2003)

Executive design - why website design often misses the mark (FloorPop - May 2003)

On the Web, speed still kills - website download time still matters (FloorPop - April 2003)

Other Web Site Design, Sales, and Interactive Marketing Strategy Articles

Excessive Web Site Graphics Can Stunt Sales (Nation's Building News Online 2004-02-02)

Net Assets - Effective Online Sales Counselors (pdf 140k)
(TecHomeBuilder January/February 2004)

Eight Ways to Drive Internet Leads and Sales (Nation's Building News Online 2004-01-12)

The Online Sales Counselor Comes of Age (pdf 109k)
(TecHomeBuilder November/December 2003)

People in Green Cars Need Not Apply (pdf 98k) - Excessive Web site graphics can cost you sales. (TecHomeBuilder September/October 2003)

The User-Centered Web Site (pdf 127k) - Seven steps to a site that sells homes. (TecHomeBuilder July/August 2003)

More Articles

Just for fun:
Texas Homebuilders Web Site - http://www.texas-homebuilders.com

FloorPop is published by Blair Kuhnen. He can be reached at 817-658-7698.

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